What is an advertising strategy which could reach the entire public leaving them no choice but to notice and see the ad? The answer is Transit Advertising! This type of advertising is done through placement of print ads on buses, jeepneys, cabs, rail transits and other vehicles. Unlike radios and televisions, it cannot be turned off. This surely reaches different target customers such as professionals, students, children and families.

How does this type of advertisement work? The ad could be placed in the interior or exterior of vehicles. For instance, a bus could be fully wrapped with the printed advertisement. Being highly visible, pedestrians and passengers could not simply ignore such advertisement.  Even motorists of private vehicles could not escape from this advertisement whenever they drive along roads and highways. With the colorful and innovative designs that it projects, it could surely demand attention.

This is really a great opportunity for bus, jeepney and train operators as they are hitting two birds with one stone by accepting such advertisement promotions. They could earn additional income without interrupting their normal transit operations. The driver or operator gets paid to drive around the vehicle along with the advertisement while carrying on its daily operations as a public utility vehicle.

Another way of employing this kind of advertisement is by giving away free cars to interested drivers to handle the job of driving around town cars wrapped with the company’s advertisement. However, restrictions are given to drivers as the cars are considered as some sort of a hefty subsidy. The free car that a driver gets has an attached responsibility. For instance, drivers are asked to refrain from smoking, littering or swearing in their vehicle, and they are required to attend a monthly influencer event where they hand out samples or coupons. They also have to send reports frequently with photographs to show where their cars have been. Others are prohibited to have alcohol in, or around the car. Another example is that they are not allowed to eat or drink the products of the rival company they are advertising for, whenever they are inside the vehicle. The reason for this is that they should stand as representations of the brand that they are advertising. Still, this is highly rewarding as they do not only get free cars but they also get paid to drive the car around town.

Whoever has thought of this kind of advertising is genius. It is highly economical and very efficient. It is less costly, and it is very flexible. It is very effective as it surely delivers the message that it wants to give the public.

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